Best SEO Practices In 2018
SEO is a digital marketing discipline focused on growing online visibility in organic search engine results. SEO includes both the technical and creative elements required to improve site rankings, drive traffic, and increase awareness in search engines.
If you have a website, blog or online store, SEO can help your business grow and give better results in other mediums of online marketing as well. SEO is important because the majority of search engine users are more likely to click on one of the top 5 suggestions in Search Engine Result Page (SERPs). You yourself think, when you go to second page of Google to find your results.
So, if you are looking to up your SEO game in 2018, apply these simple SEO tips for the fast growth of your own blog or website.
Optimize your content for long tail Keywords and other relevant queries. Analyze the content of your competitor’s pages on your queries, including what keywords they use. You must use all the keywords that are relevant to the user’s question, and what the user or search engine should expect to find on your page. A comprehensive answer will always be rewarded.
One tactic that is very important for SEO - Keyword Research. Google AdWords Keyword Planner is an excellent free tool for keyword research. It provides you related Keywords, their search volume in a month and average bid price.
An internal link is very important criteria for SEO! You should always prepare the internal structure of your blog. Each new post should have links on words or queries related to your previous blogs. By offering internal links to the posts that are useful for you and your readers, you engage your users and give them a chance to roam in your website.
An outbound link is still a link! Do not be afraid to send your visitor to other bloggers or influencers in your niche. Help people find the correct source of information right on your page. This will be the first step toward building a trust and mutually beneficial relationship.
Write a unique Call To Action in headlines and in the title tag of your page. Observe your competitor’s headlines, you get for the results after typing keywords in the Search Engine Result Page. You will also understand what types of posts are ranking in search engines.
Describe your Meta description with a call to action. It is best to limit it to 100-120 characters so that both desktop and mobile phone users can see your full description.
Review your website from time to time. If there are any broken links or images, fix the issue as soon as possible. Neither the search engines nor the user likes malfunctioning links.
SEO is a time consuming process and most important part of Digital Marketing. We cannot expect results in a day or two. But, the results will be effective, once your website starts gaining recognition in Search Engines. 2018 is not going to be a year where shortcuts will give you effective results. The tricks mentioned above, are going to take time, mind and energy to implement. Remember, always try to optimize your content in keeping mind that you are optimizing it for your users first and then for search engines.